Digital Transformation
Keeping pace in a digital world
Once, digital disruption loomed as an extinction-level event. Today, it’s an ongoing process. Constant innovation is the only way to out-think competitors and outpace change.
The challenge: building a digitally enabled business is tough.
Solid teams, talent shortages, data quality issues, and outdated processes stand in the way of transformation. And while you’re battling these problems, you can’t take your eye off the operations that are bringing in revenue now.
When you’re on a digital transformation journey, Pivot Digital Media can serve as a guide and a fresh pair of eyes. With intellectual firepower, deep curiosity, and a unique perspective on emerging technologies, we’re here to draw up a road map for your digital future.
Working with a digital transformation consultant
Working with a digital transformation consultant
Selecting a team to work on business-critical projects is no easy decision, but there are must-have qualities for an effective partner:
Digital-first: Digital isn’t just about technology – it’s a set of philosophies and practices that influence how and why you work. Your digital transformation partner isn’t going to ‘get it’ unless they’re digitally immersed.
Range of skills: Vision and brainpower are non-negotiable, but you need a team of thinkers with a strong bias for action. UX experts, designers, copywriters, data scientists and developers can ensure ideas are practical and help you follow through.
Generate ideas: A good partner will come with many ideas. A great partner will maximize all the resources at your disposal, collaborating to unlock ideas your employees and customers didn’t know they had.
Our Digital Transformation process
In a digital transformation project, you can’t plan the solution until you define the problem. While every engagement is different, we draw on a toolkit that has successfully driven previous change initiatives.
Digital Audit
Mapping the landscape
We start with a diagnosis of the current situation, taking a close look at the business landscape. We take a discipline-by-discipline approach, with multiple expert teams weighing in.
An audit can show you what’s standard practice and what’s best in class, identifying emerging competitors, new tactics, and changing audience behaviors. More importantly, audits can help you spot risks and opportunities – giving you a head start in preparing for what’s next.
Innovation Workshop
Putting our heads together
An innovation workshop brings together our team and yours in a structured process with open-minded facilitation. The goal is to frame a business problem and then generate ideas to solve it.
By calling on a diversity of expertise and thinking styles, and exploring ideas fearlessly, we can generate new possibilities and refine our strongest ideas.
We prioritize ideas according to value to the organization and readiness to complete, evolving high-value, high-readiness projects further with a tool such as a Business Model Canvas.
Minimum Lovable Product (MLP)
Turning ideas into action
Change initiatives can generate many ideas but few outcomes. Fortunately, PDM is an implementation partner as well as an ideas partner.
Once we have high-priority ideas, we start defining a minimum lovable product – the version of your idea that delivers the most customer happiness with the least possible initial effort and expense. We determine what the MLP would look like and what it would take to build.
Once we understand that, we’re into project management: cost estimates, dependencies, and budgets and resourcing, and we’re ready to start making it happen.
It’s clear that social media marketing has its advantages, so if your business doesn’t already have the appropriate profiles, create them! Fill out your business’ information and post some engaging content to begin gaining followers. 
As mentioned, ask people relevant to your business to “like” and “share” your page to help build your profile. With consistent updating, the right social media marketing strategy will lead to increased traffic, better SEO, higher conversion rates, improved brand loyalty, and much more. There are virtually no reasons not to implement social media into your marketing strategy. Since it is so cost-effective, there is hardly anything to lose. Your competition is most likely already on social media, so don’t let them take your potential customers. The sooner you start, the sooner you’ll see growth in your business.
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