It's time to tap into the power of TikTok influencer marketing. On TikTok, there is reach potential like no other platform – you have the opportunity to generate viral campaigns, tap into an entirely new audience, and connect with niche communities. In the following blog post, we're diving into the who, what, where, and how of TikTok influencer marketing. Why TikTok Influencer Marketing Should be a Part of Your Strategy In 2022, TikTok creators are shaping the social media landscape. Creator endorsements are getting businesses off the ground, brands are selling out of products following a video feature, and influencer marketing campaigns are kick-starting trends that take off across social media. With 1 billion monthly users and the average person spending 52 minutes of their day on TikTok, brands have an opportunity to capitalize on a massive audience – especially through creators. The viral power of TikTok influencer partnerships cannot be ignored. Take dating app Hinge’s influencer marketing strategy for example. They’ve partnered with several TikTok creators using the hashtag #hingepartners – which now has over 16.1M views. In their most recent influencer marketing campaign, Hinge partnered with a variety of TikTok creators and the results were off the charts – we’re talking viral video after viral video. Popular creator Kristen Titus’ TikTok video for this campaign had 2.6M views and over 220K likes – with thousands of engaged comments from her audience. If you want to lead the way in social campaigns, investing in TikTok influencer partnerships is a great strategy.